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CASE STUDY: SLACK LES SECRETS DU P/M FIT ET DE

LA CROISSANCE

THE FACTS2 Years

340M$ raised2.8 Bn$ valuation

1.1m daily active users> 5% WoW growth for over 70w

UNCONDITIONAL LOVE

AND PEOPLE LOVE SLACK

HOW DID THEY GO THERE ?

STELLAR TEAM✓ STEWART BUTTERFIELD

• CO-FOUNDED FLICKR, SOLD FOR 35M TO YAHOO IN 2005

✓ 3 OTHER CO-FOUNDERS

• 2 EARLY FLICKR DEVS

• 1 ENGINEER

THE PIVOTSNEVER ENDING GAME —> FLICKR

GLITCH —> SLACK

2012”WE HAVE DEVELOPED SOME UNIQUE

MESSAGING TECHNOLOGY WITH APPLICATIONS OUTSIDE OF THE GAMING

WORLD AND A SMALLER CORE TEAM WILL BE WORKING TO DEVELOP NEW PRODUCTS”

AND NOW ?

TIME TO BUILD A PRODUCT

USE IT WITHIN YOUR

COMPANY

LAUNCH QUICKLY

LISTEN TO YOUR

CUSTOMERS

UNTIL YOU BUILT AN AMAZING PRODUCT

3 PERFECT CORE FEATURES

AN AMAZING PRODUCT✓ 3 PERFECT CORE FEATURES - YOU USE IT

• SEARCH

• SYNCHRONISATION

• SIMPLE FILE SHARING

✓ MAKE IT PERSONAL - YOU TALK ABOUT IT

• PERSONALIZED COMMANDS

• SLACKBOT, LOADING SCREENS

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go

DESIGN IT TO PERFECTION

PEOPLE LOVE SLACK

FIND THE AHAH MOMENT

✓ 2000 MESSAGES

✓ DO EVERYTHING TO BRING THE TEAM THERE

—> 93% RETENTION RATE AT THIS POINT

TEACH THEM HOW TO USE THE PRODUCT

AND KEEP LISTENING TO YOUR CUSTOMERS

QUALITATIVE AND QUANTITATIVE

LAUNCH

CREATE YOUR OWN MARKET

PR

SANDWICH VIDEO

HAVE THE BEST CUSTOMER SUPPORT

“CUSTOMER SUPPORT ALONE HAS 18 PEOPLE WITH AN OVERLAPPING GROUP OF 6 WORKING

ON TWITTER 24/7”

EVERY INTERACTION IS A

MARKETING OPPORTUNITY

AMBASSADORS AND REFERRAL

HOW DO YOU SELL ?

NO TWO TEAMS ARE

ALIKECREATE MATERIAL TO

EXPLAIN WHAT SLACK IS FOR

B2B - B2CCIO - MULTIPLE ACCOUNTS

PRICING

SPREAD ACROSS TEAMS

TURN IT INTO A PLATFORM

FUNDRAISING

FASTEST GROWING EVER ?

ARR 10k to 100k: easy100k to 1m: medium hard1m to 10m: difficult10 to 100m: extremely difficult100m to 1bn: almost impossible

MAKES IT A UNICORN

'I'M GOING TO END UP WITH A LOT MORE MONEY THAN I FEEL

LIKE I'M ENTITLED TO'

MERCI