Jordan BABERMathilde CHARRIERJulie de MELOSophie DJORDJEVICMarius QUESTEClément REUS

VOYAGE-PRIVE.COMF O U N D E D I N 2 0 0 6

• 5th “Online” Travel Agency in France

• 7th E-Tourism Platform in France• 400 millions € in Revenues• 350+ employees

Source: Luxury Travel Trend 4th Edition

MARKET OVERVIEW

✈ +48% growth in luxury travel industry(from 2010 to 2015)

✈ 46 million luxury international trips worldwide(in 2014)

✈ €172 billion revenues(in 2014)

Germany - 2.2 millions Italy - 2.2 millionsUK - 1.5 million

France - 1.3 millionin visitors

COMPETITORS ANALYSIS 3 main sectorsTens of competitors

TRADITIONAL B O O K I N G

CONCIERGE SER V IC ES

INNOVATIVE CONCEPTS

SERV

ICE D

ESCR

IPTI

ON

SERVICE BLUEPRINT

1-4

5-6

7-8SUPPLIER IT/TECHNICAL MISCOMMUNICATION

SEGMENTATION & TARGETING• 5 Segments of users on

Voyage Privé• 2 Targeted Segments for

our Service

MIDDLE CLASS DIGITAL USERSTHE MILLENIALS THE BUTTERFLIES THE GYPSETS THE ASPIRERS

PROMOT ION✈ Digital ✈ Print✈ Medias✈ Partnerships✈ Influencers✈ Sponsorship Program

PR ICE

COSTS.

Insurances, flights, hotels, cars, drivers, tolls, gas, boats, meals, activities.

≈ €4500/person/week

MARKETING MIX

PLANNING ADVISERS

USERS

IT Team

Hotels

Drivers

Restaurants

Touristic offices

Promotional gifts

Other activities

Airlines

Give feedback

Deliver the perfect trip

Drivers are the only one to know about the full trip

Marketing Team

Direct delivery

Design,Order

STAKEHOLDER MAP

SWO.T

S T R E N G T H S

•Innovative experience•Tailored service•Network of high end partners already developed(hotels, spas, restaurants) globally•Attractive prices (economies of scale)•High financial and marketing capabilities to develop anew project•Possibility to develop new types of partnerships (with aluxury car brand or even private jets for example)

W E A K N E S S E S

•The surprise effect may backfire in case theclient isn’t satisfied•Only in Europe for the first version of theproject•Difficult to let enough liberty to customersduring the trip (be adaptable)•Need of different insurances if cancellations(problem of repayment to customers and fromsuppliers).

O P P O R T U N I T I E S

•Development of efficient software which cananalyze the questionnaire and propose the bestsuppliers to PAs•Trend of uniqueness in travels•Increase of the travel luxurymarket•Hotels and restaurants need more and more helpto fill their rooms and tables•Possibility to attract Asian customers who neverorganize their trip in Europeby themselves.

T H R E A T S

•Threats of new entrants (competitors)

•Risk of plagiarism of the idea by other big

players of the market but on the lower-end

segment (Expedia for example)

Thank you for attention!

Marius – Sophie – Julie - Clément – Mathilde - Jordan