Une comparaison franco-allemande de l'adhesion aux valeurs personnelles

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Recherche et Applications en

http://ram.sagepub.com/content/6/3/5The online version of this article can be found at:

 DOI: 10.1177/076737019100600301

1991 6: 5Recherche et Applications en MarketingPierre Valette-Florence, Suzanne C. Grunert, Klaus G. Grunert and Sharon Beatty

Une comparaison franco-allemande de l'adhésion aux valeurs personnelles  

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