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The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice.
CASE STUDY: SLACK LES SECRETS DU P/M FIT ET DE
LA CROISSANCE
THE FACTS2 Years
340M$ raised2.8 Bn$ valuation
1.1m daily active users> 5% WoW growth for over 70w
UNCONDITIONAL LOVE
AND PEOPLE LOVE SLACK
HOW DID THEY GO THERE ?
STELLAR TEAM✓ STEWART BUTTERFIELD
• CO-FOUNDED FLICKR, SOLD FOR 35M TO YAHOO IN 2005
✓ 3 OTHER CO-FOUNDERS
• 2 EARLY FLICKR DEVS
• 1 ENGINEER
THE PIVOTSNEVER ENDING GAME —> FLICKR
GLITCH —> SLACK
2012”WE HAVE DEVELOPED SOME UNIQUE
MESSAGING TECHNOLOGY WITH APPLICATIONS OUTSIDE OF THE GAMING
WORLD AND A SMALLER CORE TEAM WILL BE WORKING TO DEVELOP NEW PRODUCTS”
AND NOW ?
TIME TO BUILD A PRODUCT
USE IT WITHIN YOUR
COMPANY
LAUNCH QUICKLY
LISTEN TO YOUR
CUSTOMERS
UNTIL YOU BUILT AN AMAZING PRODUCT
3 PERFECT CORE FEATURES
AN AMAZING PRODUCT✓ 3 PERFECT CORE FEATURES - YOU USE IT
• SEARCH
• SYNCHRONISATION
• SIMPLE FILE SHARING
✓ MAKE IT PERSONAL - YOU TALK ABOUT IT
• PERSONALIZED COMMANDS
• SLACKBOT, LOADING SCREENS
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go
DESIGN IT TO PERFECTION
PEOPLE LOVE SLACK
FIND THE AHAH MOMENT
✓ 2000 MESSAGES
✓ DO EVERYTHING TO BRING THE TEAM THERE
—> 93% RETENTION RATE AT THIS POINT
TEACH THEM HOW TO USE THE PRODUCT
AND KEEP LISTENING TO YOUR CUSTOMERS
QUALITATIVE AND QUANTITATIVE
LAUNCH
CREATE YOUR OWN MARKET
PR
SANDWICH VIDEO
HAVE THE BEST CUSTOMER SUPPORT
“CUSTOMER SUPPORT ALONE HAS 18 PEOPLE WITH AN OVERLAPPING GROUP OF 6 WORKING
ON TWITTER 24/7”
EVERY INTERACTION IS A
MARKETING OPPORTUNITY
AMBASSADORS AND REFERRAL
HOW DO YOU SELL ?
NO TWO TEAMS ARE
ALIKECREATE MATERIAL TO
EXPLAIN WHAT SLACK IS FOR
B2B - B2CCIO - MULTIPLE ACCOUNTS
PRICING
SPREAD ACROSS TEAMS
TURN IT INTO A PLATFORM
FUNDRAISING
FASTEST GROWING EVER ?
ARR 10k to 100k: easy100k to 1m: medium hard1m to 10m: difficult10 to 100m: extremely difficult100m to 1bn: almost impossible
MAKES IT A UNICORN
'I'M GOING TO END UP WITH A LOT MORE MONEY THAN I FEEL
LIKE I'M ENTITLED TO'
MERCI
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