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OM-MM-banner-final.indd 1 8/4/11 3:12 PM

Radio – Entertainment1053KissFM.com923JackFM.comCHFI.comEZRockNorthBay.comLite929.comRock106.ca SonicNation.ca TheBounce.caRadio – News680News.com660News.com1310News.com570News.comMountainFM.ca News1130.comNews957.comNews889.comNews919.comPublishingCanadianBusiness.com Chatelaine.comFlare.comHelloMagazine.caLactualite.comLouLouMagazine.comMacleans.caMarketingMag.ca MoneySense.ca Profit.caTodaysParent.comSports BlueJays.com Fan590.comFan960.comRogersCentre.com Sportsnet.caTargeted Pure Play5Factor.com (diet) ebeauty.caHolidayGuide.caHomeRenovationGuide.comiVillage.ca SweetSpot.ca (lifestyle) Showbizz.net ZooCasa.com (real estate)

Television BreakfastTelevision.ca BTCalgary.ca BTEdmonton.ca BTToronto.caBTWinnipeg.ca Citytv.comCityNews.caCityline.caG4TechTV.caOLN.ca OMNITV.ca TheBiographyChannel.caTheShoppingChannel.com

Television Action-tv.caBBCCanada.comBBCKids.caDejaViewTV.caDIY.caDiscoveryHealth.caDiva-tv.caFoodNetwork.caFoxSports.caGlobalNational.comGlobalNews.caGlobalReality.caGlobalTV.com HGTV.caHistory.caIFCTV.caMovieTimeTV.caMysteryTV.caNatgeoTV.comShowcase.caSlice.caTVTropolis.comTwistTV.ca+ 11 local Global websites

Metroland Media Vertical websites AutoCatch.comGoldBook.ca GottaRent.com HomeFinder.ca Flyerland.ca LifeNews.caLocalWork.caMyHolidayHomeRental.com OurFaves.com YourClassifieds.caCommunity Newspapers BramptonGuardian.comCottageCountryNow.comDurhamRegion.comGuelphMercury.comInsideHalton.comInsideToronto.com Mississauga.comMyKawartha.com NiagaraThisWeek.comOrangeville.comSimcoe.com TheRecord.com TheSpec.com YorkRegion.com

The Toronto StarCanadianImmigrant.caeHarlequin.comEyeReturnMarketing.comHealthZone.caInsuranceHotline.comJaunt.ca (travel)LeaseBusters.caMetroNews.caMoneyville.ca ParentCentral.ca Save.ca ShopCatch.comSingTao.ca TheGridTO.comTheKit.ca TheStar.com Toronto.com Tuango.ca (daily deals) Wagjag.comWheels.caWineFox.caWonderlist.caWorkopolis.com (50%)YourHome.ca

English-language CanadianGardening.com CanadianLiving.comElleCanada.comDealStreet.ca GoodTimes.ca (retirement) Homemakers.comInvestmentExecutive.comMochaSofa.comMore.ca MyHomeHere.caPublisac.caRecipeFeast.comStyleAtHome.com ThatsTheSpirit.com (searchable cocktail recipes) TheHockeyNews.comTheJobBoard.caVancouverMagazine.com VanMag.com Weblocal.ca (search) WesternLivingMagazine.com Third-party Sales Representation (more than 50 sites)About.comeHow.comHappyNews.com PCmag.comPopSugar.com (celebrity news) Run.comFrench-language Acquizition.bizCoupdePouce.comDecormag.comDealStreet.ca ElleQuebec.comFamillesdaujourdhui.comFinance-investissement.comIcimamaison.ca (real estate) Icimonboulot.ca ( job search) Inmemoriam.caJardinage.net (gardening) Lebelage.ca (retirement) LesAffaires.comMaisonmax.com (real estate) Merkado.ca (classifieds) Mokasofa.comPublisac.ca Recettes.qc.caServicevie.com (portal) Trucsmaison.com (automotive) Visiondurable.com (investment) VitaMagazine.ca

English- and French-language community newspapersQuebecHebdo.comTheTelegram.caWestMountExaminer.com

Canpages Canpages.ca Mediative / Mediative.caDealoftheDay.caPriceCanada.comRedFlagDeals.comWall2WallMedia EmploymentNews.comHospitalNews.caVisiteNet.comYellow Pages GroupCalgaryPlus.ca Canada411.caCanadaPlus.caEdmontonPlus.caMontrealPlus.caOttawaPlus.caPagesJaunes.caQuebecPlus.caRestaurantica.comTorontoPlus.caUrbanizer.comVancouverPlus.caYellowAPI.com YellowPages.ca

Aol.caAol.qc.caAutoblog Canada (ca.autoblog.com)HuffingtonPost.caHuffingtonPost.ca/business HuffingtonPost.ca/politicsMapquest.caMoviefone.caMusic.aol.caSpinner.caThatsFit.caTravel.aol.caWalletPop.ca

Business & Consumer Blogger.com Gmail.com Google.ca/Chrome Google.ca/Picasa (photo sharing) Google.ca/Sitesearch Google.ca/SitesYouTube.com Search Earth.Google.com Google.caGoogle.ca/FinanceGoogle.ca/Images Google.ca/Maps Google.ca/NewsGoogle.com/Blogsearch

24/7 Real Media has a network of more than 4,000 affiliate publisher websites. Autos CarandDriver.com CarSoup.com FamilyCarGuide.com PopularMechanics.com Education Britannica.com Dictionary.com NationalGeographic.com Wiki.Answers.com Entertainment Fancast.com PerezHilton.com TheFutonCritic.com TMZ.com Family BabyCenter.com FamilyCircle.com MomLogic.com Finance/Business Forbes.com Investopedia.com InvestorsHub.com Nasdaq.com Home & Garden Cooking.com DoItYourself.com eHow.com FoodNetwork.com MarthaStewart.com Men’s Interest AskMen.com Esquire.com Maxim.com MensHealth.com

SportsGolfChannel.com HockeyBuzz.com Nascar.comWWE.com Women’s Interest BlogHer.com Cosmopolitan.com iVillage.com Oprah.com

Adconian has a network of more than 1,500 sites.

Exclusive Representation Joost.com (video site) StyleBistro.com Yidio.com (TV content site) Zimbio.com (entertainment, style, current events and pop culture)

*network sites not disclosed

Casale Media has a network of more than 3,000 websites and exclusive representation of major online brands.

*list not provided

Gorilla Nation exclusively represents the online branded ad inventory of more than 500 sites, including:

Agame.com BusinessInsider.comComingSoon.net CraveOnline.com (male-targeted content) Ebaumsworld.com (funny videos, galleries, games, etc.) GamesGames.com GameRevolution.comGawker.comKing.com (free games) Lefigaro.fr (France-based newspaper) Marvel.com MetaCafe.com (online video) Momtastic.comNFL.com Reuters.com Sheknows.comStarWars.com TeenSpot.comTheAtlantic.com TheFashionSpot.comUSmagazine.com

Olive Media represents a portfolio of turn-key advertising solutions in English and French. Below is a sampling:

English-languageAllRecipes.com BabyCenter.comCNet.comCNNMoney.com Dailymotion.comGameSpot.com InStyle.com Jumpstart.com NYTimes.comPeople.com ReadersDigest.comTheStar.comToronto.com French-language AuFéminin.comCyberpresse.comMamanPourlaVie.com

Tribal Fusion represents a network of about 2,000 websites, including:

Ask.comCarAndDriver.comCookingLight.comDictionary.comEOnline.comETonline.comHealth.comHuffingtonPost.comIgn.com (gaming) JDPower.comPetfinder.comPets.caPeople.comRoadAndTrack.comRollingStone.comWomansDay.comXE.com (currency converter)

ValueClick Media has a direct relationship with 8,500 website publishers, and access to additional inventory via real-time bidding.

Auto & Transportation Autotrader.comCarAndDriver.comCarsDirect.comJCWhitney.comRoadAndTrack.comComputers & SoftwareMacRumors.comNotebookreview.comPCmag.comSoftpedia.comTechCrunch.comHealth & Fitness BecomeGorgeous.comDailyGlow.comElle.comHarpersBazaar.comMyFitnessPal.comMovies & TV Aetv.comFandango.comMovies.comRottenTomatoes.comSideReel.comTVGuide.comTravel HomeAway.comHotels.comHotwire.comKayak.comTravelChannel.com

English-language 24Hrs.caAutonet.caCalgarySun.com Canoe.ca Canoe.tvClassifiedExtra.ca EdmontonSun.com JobBoom.caOttawaSun.comSunNewsNetwork.ca TorontoSun.comWinnipegSun.com French-language 24Hrs.caCanoe.caCanoe.tv JobBoom.com LeJournalDeQuebec.canoe.ca LeJournalDeMontreal.canoe.ca MiCasa.ca (real estate)ReseauContact.com (matchmaking) Toile.com (news portal) ViteViteVite.ca (classifieds)

National Canada.com Dose.caDriving.ca Faceoff.com (NHL news coverage) FinancialPost.comFPInfomart.ca HouseHunting.ca NationalPost.comRemembering.com SwarmJam.com (daily deals) Working.com Daily Newspapers CalgaryHerald.comEdmontonJournal.comLeaderPost.comMontrealGazette.comOttawaCitizen.comTheProvince.comTimesColonist.com TheStarPhoenix.comVancouverSun.comWindsorStar.com Community NewspapersCanada.com/NanaimoDailyNewsDelta-Optimist.com TheNowNewspaper.com Third-party Sales RepresentationClubzone.com MonTelus.com MyTelus.com

Radio 640Toronto.comCJOB.comEdge.caQ107.comTelevision CMT.ca CosmoTV.caDuskTV.ca HBOCanada.com MovieCentral.ca NickCanada.ca OWNca.Oprah.com SundanceChannel.caTLNTV.com TreehouseTV.com WNetwork.com YTV.com

2011 Digital Media Tree

ROGERS DIGITAL MEDIA

LOGO MASTERS: PRINT

2 COLOUR

1 COLOUR stacked

1 COLOUR wide

PMS : 295 U

PMS : 313 U

TRADITIoNAl MEDIA CoMPANIES

INTERNET CoMPANIES

SPoNSoRED BY:

AD NETWoRkS

In partnership with

An industry snApshot The property lists under each company are not exhaustive. However, every effort was made to include the key digital properties owned and/or represented by the media company.

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English-language radio999MixFM.comBoom997.comClassicCountryAM1060.com Hot103Live.com NewsTalk1010.com VirginRadio.caFrench-language radio BoomFM.com RadioNRJ.caRockDetente.comEnglish-language TV CFTKTV.com CJDCTV.com DisneyJunior.caDisneyXD.com Family.caHBOCanada.com Mpix.caTeletoon.com TheMovieNetwork.ca ViewersChoice.ca French-language TVCanalD.com CanalVie.comCinePop.com HistoriaTV.com Musimax.com MusiquePlus.com SeriesPlus.com SuperEcran.comTeletoon.com VrakTV.com Ztele.com

In June 2011, Family.ca delivered 284,000 display ad impressions across multiple publishers including Google Sites and Facebook. These impressions were exposed to 147,000 unique visitors. Source: comScore Inc., AdMetrix, CA, Home & Work, Persons 2+, July 2011

AOL Canada—which has spent the last couple of years beefing up its Canadian content—had just over 9.4 million unique visits on average over the three months ending July 2011. Among its various properties, Moviefone had 590,000 unique visitors, up 8% versus the year prior. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

People between the ages of 18 and 24 viewed 72 million pages on Google sites over a three-month period ending July 2011 compared to a year ago; a 7% increase. Its mobile phone site, Android.com, grew to 210,000 unique visitors, a 604% change, year over year. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

NationalPost.com skews male (59% versus 41% female). In July 2011, 9.7 million men 18+ in Canada perused a website in the news and information category. Of those men, 619,264 went to NationalPost.com, where they sifted through 7 million pages. In total, NationalPost.com received on average about 81,000 daily visitors, up 23% versus the year prior. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

Entertainment and Showbiz CelebEdge.caca.Eonline.comInMovies.ca InMusic.caTVGuide.ca Radio 1073Kool.FMChumFM.comFlow935.com Team990.comTheBeat.com Television AccessTV.ca AnimalPlanet.ca ATV.ca BNN.caBookTelevision.ca Bravo.ca ComedyGold.ca CP24.comCTV.ca CTVNews.caDiscoveryChannel.ca MTV.ca MuchLoud.ca MuchMore.caMuchMusic.caMuchMoreRetro.ca MuchVibe.ca NHLNetwork.com PunchMuch.ca RDS.caScienceChannel.ca Spacecast.com TheComedyNetwork.ca TSN.caotherSympatico.ca (portal) Push.ca (skateboarding and snowboarding)

The CTV website had 1.2 million unique viewers in June 2011. The site—in which visitors can watch TV programming such as Grey’s Anatomy and So You Think You Can Dance Canada—attracts more females (57% versus 43% males, respectively). In June 2011, the average female viewed 38.9 videos and spent over two hours watching them. In contrast, the average male viewed 12.9 videos and spent over an hour watching them. Source: comScore, Inc., Video Metrix, CA, Home & Work, Persons: 2+, 3-month avg. June 2010 — June 2011

It’s perhaps no surprise to find out that 91% of households who visit YTV.com have children. But those households are also 115 times more likely to visit YTV.com, and are 127 times more likely to view pages on the site. In total, YTV.com attracts 448,000 unique visitors per month, with each visit an average of 12.6 minutes and 13 pages viewed per visitor. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. June 2011

In the three months ending July 2011, the Canoe Network portal was visited 62.8 million times, a 10% increase versus the same period a year ago. Canoe Health had 619,000 unique visitors in July 2011 and average daily visitors increased by 17%, or 30,000, versus the year prior. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

Slice, a TV channel aimed at women, has increased the number of female visitors to its website (Slice.ca) by 26% over the comparable period a year ago. In July 2011, 80,256 women visited the site, versus 63,628 a year ago. (Men only ac-counted for 33% of visitors.) Of its female visitors, 42.5% are between the ages of 25 and 54. These same female visitors live in households that are 107% more likely to have four people. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

Rogers Digital Media reaches 16.7 million Canadians — a 66.5% reach — through 110 owned and operated sites and an expanded network that includes digital properties such as iVillage, Hearst Digital Media Publishing, Warner Music Canada Inc., NBA Canada and Sony’s Crackle.com.

The RDM network reaches 8.5 million women and 8.2 million men every month, and offers a multitude of channels that range from news, sports and entertainment to health, lifestyle and parenting.Source: comScore Inc., MediaMetrix, CA, Home & Work, Persons 2+, August 2011

The Toronto Star website reaches online Canadians across the country, but its greatest penetration is in, no surprise, Ontario. In the newspaper’s home province, it reaches 20.7% of online Canadians, followed by 6.8% in British Columbia, 6.6% in Atlantic Canada, 6.4% in the Prairies and 1.8% in Quebec. Source: comScore Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2011

CoupdePouce.com, the online companion to the monthly women’s magazine in Quebec, shares a lot of its traffic with women who frequent destinations in other key categories. Those categories include news/information (99%), retail (94%), directories (90%), community/food (88%), blogs (88%) and travel (82%).Source: comScore Inc., Media Metrix, CA, Home & Work, Persons: 2+, July 2011

Visitors to RedFlagDeals.com—a site which tips visitors off to shopping deals, coupons and freebies—are more likely to be men (55%). Visitors also tend to have high household incomes. The site has a high index (157) of house-holds with incomes of $100,000-plus. In total, RedFlagDeals.com had 1.2 million unique visitors in July 2011, up 39% from the year prior. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, July 2010 — July 2011

Englishca.yahoo.comca.answers.yahoo.comca.autos.yahoo.comca.finance.yahoo.comFlickr.comca.games.yahoo.comca.groups.yahoo.comca.shine.yahoo.com/healthy-livingca.maps.yahoo.comca.messenger.yahoo.comnew.ca.music.yahoo.comca.news.yahoo.comca.omg.yahoo.comca.search.yahoo.comca.shine.yahoo.comyahoo.shoptoit.caca.sports.yahoo.com/nhl/blog/puck_daddyca.sports.yahoo.comca.video.yahoo.comca.weather.yahoo.comca.news.yahoo.com/blogs/dailybrewca.news.yahoo.com/blogs/canada-politicsca.news.yahoo.com/blogs/good-newsca.news.yahoo.com/blogs/daily-buzzca.news.yahoo.com/blogs/right-click

Yahoo! Quebec qc.yahoo.comfr-ca.actualites.yahoo.comqc.yahoo.autonet.cafr-ca.actualites.yahoo.comfr-ca.actualites.yahoo.com/bloguesfr-ca.actualites.yahoo.com/sportsfr-ca.actualites.yahoo.com/videocf.maps.yahoo.comfr-ca.etre.yahoo.comfr-ca.etre.yahoo.com/love-sexeflickr.comfr-ca.finance.yahoo.comfr.jeux.yahoo.comqc.yahoo.shoptoit.cafr-ca.meteo.yahoo.comfr-ca.actualites.yahoo.com/blogues/ la-chronique-de-normand-lesterqc.answers.yahoo.comqc.search.yahoo.com

Yahoo! Sites had just over 15.4 million unique visits in July 2011, which makes it the second Property in the ranking behind Microsoft Sites in Canada. Shine (which covers fashion, beauty and health), a channel within Yahoo! sites, attracted 3.16 million unique visitors, a 549% increase versus the year prior. Source: comScore Inc., Media Metrix, CA, Home & Work, Persons 2+, 3-month avg. July 2010 — July 2011

24/7 Real Media Canada reaches 71.2% of the total online population in Canada, and has increased its reach by 20.4% year over year (July 2011 versus July 2010). In July 2011, it had almost 18 million unique visitors. It shares 2.9 million unique visitors with Answers.com and almost 7.6 million with the Ask Network. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, July 2010 — July 2011

In July 2011, Adconian Media Group – Entertainment had 3 million unique visitors, an increase of 19% versus the year prior. People with a household income of more than $100,000 were 22% more likely to view pages on Adconian Media Group than the average online Canadian. The network has also increased its reach among females 50-plus by 30.8% and those living in B.C. by 45.1%. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2011

Casale Media reaches just over 80% of the total online population in Canada. Although the ad network ranks fifth in terms of total unique visitors, it ranks second in terms of average daily visitors (6.03 million). Among its Tech and Gaming category, people between 2 and 17 are 187% more likely to be viewing Casale pages. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

Although unique visitors to Gorilla Nation dropped slightly in July 2011 versus a year prior (-.2% to 2.25 million), the total amount of time spent on its network increased by 4 million minutes or 29% versus the year prior. The number of page views also increased by 32 million, for an increase of 137%. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, July 2010 — July 2011

On any given day, Olive Media has 16 million unique visitors to its network. More than half (56.2%) of its visitors come from households with three people or more. It also has strong reach in Quebec: residents there are 59% more likely to view pages on Olive Media than other Canadians. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

The number of unique visitors to the Tribal Fusion network increased by 5.2% in July 2011, versus a year prior. Within its network, the automotive channel has increased by 20% in terms of unique visitors and is made up of 25% more males (69.6%) than the total online population (49.2%). Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, 3-month avg. July 2010 — July 2011

ValueClick has 4.3 million unique visitors who also visit the teen category, 6.36 million who visit the humour category, and 10 million who visit the entertainment-news category. Seventy-three percent of its traffic is also shared with the lifestyles category, and 67% with maps. Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, July 2011

MSN.caMSN NewsMSN EntertainmentMSN MoneyMSN LifestyleMSN AutosMSN SportsMSN TravelMSN Tech & GadgetsMSN Games

MSN Mobile

Bing (Search)

Windows Live HotmailWindows Live MessengerWindows Live Mobile

Xbox LIVE

Microsoft Media Network (Ad Network)Microsoft Advertising Exchange

(PC, Mobile, Gaming, French & English, Business & Consumer)

Microsoft had more than 24 million unique visitors to its portal in July 2011. MSN Local Edition Weather, which is part of Microsoft Sites, increased by 19,632 unique visitors to 243,321, versus the year prior. Source: comScore Inc., Media Metrix, CA, Home & Work, Persons 2+, 3-month avg. July 2010 — July 2011