Extraits étude partage janv 2013.pptx

7/29/2019 Extraits tude partage janv 2013.pptx

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January 2013 2013 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information andmay not bedisclosed or reproduced without the prior written consent of Ipsos.

The Europeans and their perception of sharingA European survey conducted for Disneyland Paris


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Methodology

6 COUNTRIES INVOLVED

DATA COLLECTION METHOD

Access Panel On-line (i-Omnibus) Questionnaire: 13 question units (around 5 minutes)

TARGET

5 690 individuals aged 16-64 y.o.

Representativeness criteria: gender, age, region, working status, social grade

DATE OF FIELDWORK

November 29th to December 5th, 2012

2

FRANCE UK SPAIN ITALY BELGIUM NETHERLANDS


3/17

1. The Europeans want

to share time andemotions with others

as a priority


4/17

What are the most important forms of sharing in Europe today?Detailed results

4

Q3. Which of these forms of sharing are most important to you?

Basis = Total sample

TOTAL COUNTRIES

58

46

45

31

31

27

16

15

14

7

Devoting time to your loved ones

Morally supporting others

Experiencing joyful and emotional moments with

others

Helping someone in difficulty

Passing on your knowledge, know-how to others

Doing favours for people you know

Discussing, speaking about your life and your

experiences

Volunteering for a community or volunteer activity

Financially helping your loved ones

Trading/lending things

TIME &

EMOTIONS

SOLIDARITY &

EXPERIENCE

MATERIAL

THINGS

In %THE MOST IMPORTANT FORMS OF SHARING


5/17

5

13

14

18

18

19

24

26

27

27

29

57

30

40

51

59

55

58

62

55

54

24

24

23

21

18

17

15

9

14

16

6

32

19

10

4

4

1

2

4

1






Discussing, speaking about your life and your experiences

Experiencing joyful and emotional moments with others




I do it more than 5 years ago I do it as much as 5 years ago

I do it less than 5 years ago I have never done it

Q4. For each of these various ways of sharing, would you say you do it more than 5 years ago, as much as 5 years

ago or less than 5 years ago?

TOTAL COUNTRIES


The immaterial forms of sharing have been reinforced inthe past years

In %


6/17

6

13

14

18

18

19

24

26

27

27

29

57

30

40

51

59

55

58

62

55

54

24

24

23

21

18

17

15

9

14

16

6

32

19

10

4

4

1

2

4

1






Discussing, speaking about your life and your experiences

Experiencing joyful and emotional moments with others




I do it more than 5 years ago I do it as much as 5 years ago

I do it less than 5 years ago I have never done it

Q4. For each of these various ways of sharing, would you say you do it more than 5 years ago, as much as 5 years

ago or less than 5 years ago?

TOTAL COUNTRIES


while solidarity and material sharing have decreased inthe context of economic crisis

In %


7/17

2. Time spent with

ones family is moreand more valued


8/178

94

89

83

85

63

80

83

44

43

38

37

24

35

37

Netherlands

Belgium

Italy

Spain

UK

France

TOTAL

Total Agree

Strongly Agree


I am very close to every member of my

family

Q2 To what extent do you agree with each of the following statements?

The Europeans feel closer to their family than before

In %

+4pts

+5pts

+6pts

+6pts

+5pts

+4pts

EVOLUTIONS VS 2010


9/179

87

88

86

89

85

85

87

31

41

45

43

36

40

39

Netherlands

Belgium

Italy

Spain

UK

France

TOTAL

Total Agree

Strongly Agree


The moments that I prefer are those

that I spend with my family


And the moments spent with ones family are also moreand more valued

In %

EVOLUTIONS VS 2010

+5pts

+4pts

+3pts

+7pts

+3pts

+5pts

+6pts


10/1710

89

85

89

91

91

86

89

34

38

53

55

39

44

44

Netherlands

Belgium

Italy

Spain

UK

France

TOTAL

Total Agree

Strongly Agree


When you have problems, you can count

on your loved ones to support you


Family is the key source of support for almost everyone,especially in Latin countries

In %


11/17

3. Most Europeans

prefer to share withothers in real life

rather than online


12/1712

Q6. For each of the following items, please indicate whether you most often share it online or in real life.

People prefer to share online for all aspects of their life

19

24

24

25

30

37

43

45

18

26

26

28

28

32

30

30

25

28

28

29

23

22

17

15

26

14

13

11

9

5

4

4

5

2

2

2

2

1

1

1

7

6

7

5

8

3

5

5

Photos, videos, music

Opinions, recommendations for products, services

Good deals

Information, knowledge

Know-how

Advice, help, support

Your life, your experiences

Your emotions

Only in real life More often in real life than online

Equally online and in real life More often online than in real life

Only online I never share them

TOTAL COUNTRIES


More in

REAL LIFE

More

ONLINE

75

73

69

58

53

50

50

37

In %

5

5

6

11

13

15

16

31


13/1713

Q6. For each of the following items, please indicate whether you most often share it online or in real life.

This is also true for younger people, except for leisure products

8

13

14

14

18

24

28

31

12

24

25

26

32

35

33

34

27

33

35

35

26

28

24

22

40

21

17

15

11

8

8

7

9

2

3

3

2

1

2

1

4

7

6

7

11

4

5

5

Photos, videos, music

Opinions, recommendations for products, services

Good deals

Information, knowledge

Know-how

Advice, help, support

Your life, your experiences

Your emotions

Only in real life More often in real life than online

Equally online and in real life More often online than in real life

Only online I never share them

TOTAL COUNTRIES

Basis = People aged 16-24 y.o.

More in

REAL LIFE

More

ONLINE

65

61

59

50

40

39

37

20

In %

8

10

9

13

18

20

23

49

RESULTS AMONG PEOPLE AGED 16-24 y.o.


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4. What are the best

occasions toexperience strong

emotions with others?


15/17

15

Q9. In which of the following moments that you share with others do you experience your strongest emotions?


TOTAL COUNTRIES

54

34

34

28

22

22

21

18

17

11

When you're laughing with them

When you're sharing a moment of well-being

or relaxation with them

When you're encouraging or helping one

another

When you're surprising them

When you're discovering something together

When they are surprising you

When you're creating something together

When you're discussing your dreams, planswith them

When you're sharing something you like with

them

When you're playing with them

Moments of joy give people their strongest emotions

In % MOMENTS THEY EXPERIENCE THEIR STRONGEST EMOTIONS


16/17

5. Disneyland Paris:

a place to sharemoments of joy


17/17

17

Q10. In your opinion, what emotions or feelings do people share with their loved ones when visiting Disneyland Paris?


TOTAL COUNTRIES

56

41

39

39

24

23

18

17

7

4

Joy

Enthusiasm

Imagination

Light-heartedness

Fulfilment of dreams

Humour

Friendship

Love

Generosity

Self-transcendence

According to most Europeans, joy is the emotion people sharethe most when they are at Disneyland Paris

In %

NB: Joy is more quoted bywomen (59%) and people

aged 16-34 y.o. (60%)

EMOTIONS THEY SHARE AT DISNEYLAND PARIS

Documents

Extraits étude partage janv 2013.pptx