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Recherche et Applications en
http://ram.sagepub.com/content/8/1/53The online version of this article can be found at:
DOI: 10.1177/076737019300800103
1993 8: 53Recherche et Applications en MarketingJean-Jack Cegarra and Dwight Merunka
Les extensions de marque : Concepts et modèles
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