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Boucheronppt

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SWOT, marketing mix, business strategy, target consumer etc

Text of Boucheronppt

  • 1. 1858- 1898 2000s1900s 1990s 1920s 1950s 1970s 1980s 1930s 1960s
  • 2. HNWI Jet-Setters International shoppersBusiness sector Celebrities Sheiks Urban areas
  • 3. Resonance High Customer Loyalty Personal attachment Feeling Judgement Unique, Quality, Exciting, Luxury Trendy, Product Status Conscious PerformanceHigh Performance, Imagery High Durability, Individualistic, Distinct Logo Stylish Image Salience Low Awareness, More Depth than Breadth
  • 4. PRICE REPUTATIONQUALITY VARIETY IN DESIGN
  • 5. PRICE REPUTATIONVARIETY IN QUALITYDESIGN
  • 6. http://luxurysociety.com/articles/2012/01/the-latest-boutiques-burberry-bally-boucheronhttp://www.luxury-insider.com/luxury-news/2010/03/boucheron-jewellery-show-at-mandarin-oriental-hkhttp://en.wikipedia.org/wiki/Boucheronhttp://www.verybest.com/cat/49/jewelry/235/2/http://jewelhistory.com/2010/10/27/in-and-around-town/http://www.mycompanion.cz/en/list/boucheron-paris-boutiquehttp://www.jewelrypublisher.com/boucheron-jewelry/new-boucheron-jewelry-collectionhttp://www.madeinjewelry.com/boucheron-inspiria-jewelry-vision-of-the-circus-51/http://fr.caratime.com/tendances/article/55/Belles-of-the-Ball--Gaite-Parisienne-by-Boucheron/printhttp://www.lussorian.com/luxury/comments/the-boucheron-la-maison-du-chocolat-chocolate-snake-600000/2008-07-03/http://www.lussorian.com/luxury/comments/the-boucheron-la-maison-du-chocolat-chocolate-snake-600000/2008-07-03/http://www.fashionforjewelry.com/house-of-boucheron-and-marc-newson-create-math-inspired-jewellery/http://www.howdoshop.com/boucheron-eyes-china-conquest/http://elitechoice.org/2009/06/11/the-chamleon-ronde-collection-from-boucheron-gives-vent-to-the-whims-of-the-fairer-sex/http://fashionjewellries.blogspot.fr/2010/08/boucheron-new-series-of-animal-jewelry.htmlhttp://luxelore.com/Luxury-Jewelry-Collections/Boucheronhttp://www.verybest.com/cat/49/jewelry/235/1/