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I am Thierry Brunfaut,
Creative Director & Partner.
And we are Base.
@ThierryBrunfaut
5–Minute Poster
Brussels. New York. Geneva.
My company 6 years ago
Stress
STRESS
Team
Team
5–Minute Poster
Boss
Boss
Boss
AssistantAssistantAssistant
AssistantAssistant
AssistantAssistantAssistant
AssistantAssistant
AssistantAssistant
Assistant
Assistant Assistant
Assistant
Creative Team
Manage. Team
Creative Team
Manage. Team
Creative Team
Manage. Team
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
And one day, I received this
…
We had to change
1. I want to learn.
Everyday.
2. I want ownership on my projects.
3. I want us to work as a team.
Creative & management together.
4. I want more autonomy,
more time and more flexibility.
Work less. Work better.
Learn.
Work less. Work better.
Learn.
Have fun.
Project management
Creative
Project management
ManagementCreative
Project management
ManagementCreative
Project management
Project lead
ManagementCreative
Project management
Project lead Client lead
ManagementCreative
Project management
Project lead Client lead
ManagementCreative
Project management
ManagementCreative
Project management
ManagementCreative
Project management
Creative management
Project management
5–Minute Poster
5–Minute Poster
Boss
AssistantAssistantAssistant
AssistantAssistant
AssistantAssistantAssistant
AssistantAssistant
AssistantAssistant
Assistant
Assistant Assistant
Assistant
Boss
Boss
Boss
LeaderLeader
LeaderLeader
Leader
Leader
Leader Leader
Leader
LeaderLeaderLeader
Leader
Team
Team
5–Minute Poster
5–Minute Poster
The Base week
4 Rendez-vous
1. Monday morning
Challenges of the week
1
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
1. Challenges of the week
1. Challenges of the weekMonday 9:30 – 10:00
1. Challenges of the weekForward visioning
1. Challenges of the weekForward visioning
2. Wednesday morning
Creative Meeting
12
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
2. Creative Meeting
2. Creative MeetingWednesday 9:30 – 12:30
BaseBru
2. Creative MeetingWednesday 9:30 – 12:30
5–Minute Poster
2. Creative MeetingWednesday 9:30 – 12:30
BaseNyc
2. Creative MeetingWednesday 9:30 – 12:30
BaseDigital
BaseGva
The cornerstone of the Creative Meeting:
The inclusions
The Inclusion Method:
The Inclusion Method:
The Inclusion Method:
1. What is my energy today?
The Inclusion Method:
1. What is my energy today?2. What happened since the last time we met?
The Inclusion Method:
1. What is my energy today?2. What happened since the last time we met?3. What are my expectations for the meeting?
The Inclusion Method:
1. What is my energy today?2. What happened since the last time we met?3. What are my expectations for the meeting?4. What will be my contribution?
2. Creative MeetingYou need space!
BaseBru’s core
2. Creative MeetingYou need space!
BaseNyc’s core
5–Minute Poster
2. Creative MeetingDo it with clients
Workshop Delvaux Brussels Workshop PSLab Beirut
2. Creative MeetingDo it with clients
Workshop Essentiel Antwerp
3. Thursday noon
Lunch
1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
3. Thursday lunch
3. Thursday LunchThursday 12:30 – 14:00
3. Thursday LunchThursday 12:30 – 14:00
3. Thursday LunchThursday 12:30 – 14:00
5–Minute Poster
4. Friday afternoon
Feedback of the week
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
4. Feedback of the week
Friday 14:304. Feedback of the week
4. Feedback of the weekBack visioning
4. Feedback of the weekBack visioning
5–Minute Poster
What about the rest of the week?
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Rest of the week?
FullAutonomy!
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Rest of the week?
Rest of the week?Rest of the week?
FullAutonomy!
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility
FullAutonomy!
4 &1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility.
FullAutonomy!
4 &1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility.
Work less. Work better.
Work less. Work better.
Learn.
The 4+1 week
5–Minute Poster
Final note
5–Minute Poster
5–Minute Poster
Thank you!
@ThierryBrunfaut