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Internet La Révolution Marketing. Gilles Dandel : Expert Marketing Internet Dir . Agence WSI OBIWEB WSI Area Representative / France. Être trouvé sur Internet est devenu stratégique pour toutes les entreprises . Faire un site internet n’est plus suffisant. - PowerPoint PPT Presentation
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Online Businesses, Not Websites
InternetLa Rvolution MarketingGilles Dandel : Expert Marketing InternetDir. Agence WSI OBIWEBWSI Area Representative / France1tre trouv sur Internet est devenu stratgique pour toutes les entreprises
2Faire un site internet nest plus suffisant
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volution du nombre de nom de domaineSource Netcraft4Il faut faire du SEO, PPC,
5SEO vs PPC
Rfrencement
Naturel
(SEO)
74.3%Pay Per Click13.5%PPC 12.2%6How Obama Used SocialMediaBarackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisersEmail marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that areaOn Social Sites such as Facebook, Twitter, MySpaceUnlike McCain Obama participated online and created his own videos, his own emails exclusively for his online supporters
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Pourquoi faire du SEO ?Pour tre visible sur les moteurs de rechercheRassurer ses prospects / clients Eviter de se laisser distancer par la concurrenceGnrer des contacts, Vendre en ligneSource: Microsoft
9 out of 10 people use a search engine when they intend to do some shoppingBy understanding what people look for when going to search engines helps us as business owners to plan the type of content we should be providing on our websitesFrom a business point of view, search engines enable us to get free advertising by getting our company brochure out of the cupboard.By providing the right type of content and getting it found on search engines will help us generate leads for our business8La rvolution marketing est en marche
9Pour obtenir des clients moindre cot
10B2B ou B2C ? Les 2 !
11Petites ou Grandes entreprise ?
12La rvolution Marketing Internet
La rvolution Marketing 13
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17Le numrique au centre du marketing et de la communication
18Tmoignage : CG Traduction & Interprtation
19Nouveau site, nouveau design, nouveau rfrencement
20tre visible sur Google
21Mesurer la performance !
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WSI : Un rseau dagences Marketing Internet pour les TPE / PMEWSI : We Simplify InternetSige Toronto CanadaDes agences WSI dans + 80 pays
Depuis le milieu des annes 90, nos Consultantsont aid des milliers dentreprises travers le monde Optimiser leur Business avec Internet.
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Pour aider nos clients Optimiser leur Business avec InternetUne offre globale24
25Associations/Partnerships
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International Customers27Nos Clients (B2B / B2C)
SOME LOCAL AND INTERNATIONAL CLIENTS WE HAVE WORKED WITH RECENTLYBOTH IN TH UK ,NORTH AMERICA AND CANADA.
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LQUATION CHANGEContenu= AttentionContenu, outils, services= Attention, participation, interaction, contenu http://www.flickr.com/photos/wespionage/31
Le monologue ne fonctionne plus32Crer du contenu qui engendre des Conversations
Without content, conversation is mere networking. Without conversation, content is dead. It goes nowhere.Tippingpointlabs.com
www.wsi-marketing-internet.com/livres-blancs-internet-wsi.htm So lets get back to the argument of is content king or is conversation kingWell it looks like you need content first, so that it can create conversationConversation without content is just like networking at a cocktail party and shooting the breeze because you have run out of something to sayCreate contentShare contentLet people engage in the content and talk about it33Pour en savoir +Visitez nos sites, www.wsi-marketing-internet.comwww.atelier-marketing-digital.com
Suivez nous sur : http://twitter.com/WSI_OBIWEB http://www.youtube.com/wsipoweredhttp://www.facebook.com/pages/Devenir-Expert-Marketing-Internet-franchise-WSI/283082222144?success=1 http://www.viadeo.com/fr/profile/gilles.dandel1
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