Upload
antistatiquenet
View
201
Download
0
Embed Size (px)
Citation preview
T1 La communication digitale et le Ecommerce /ES302
ECOMMERCEGestion
01/06/2012
Bonjour
T1 La communication digitale et le Ecommerce /ES302
Contenu- Mise en ligne – checklist !
- Aspects techniques précis ? Shopify
- Insight gestion
- Inauguration, lancement
Mise en ligne du site
<checklist>
Contenu et syntaxe
Dans les différentes langues !
Contenu pour chaque produit
Test du système de paiement
Accessibilité
T1 La communication digitale et le Ecommerce /ES302
Notions d’accessibilité- Contraste
- Taille des textes
- Sémantique
- Respect de la hiérarchie
- Utilisation des feuilles de styles
- Tableless, frameless ...
- Speech software friendly
SEO
Comment ça marche ?
The Evolution of Google RankingsHow Google’s algorithm has changed over the years and
where it’s heading in the future
Rand Fishkin, SEOmoz CEO, March 2011
The Evolution of Google RankingsHow Google’s algorithm has changed over the years and
where it’s heading in the future
1999-2002Page rank
2003-2005
2006-2009
T1 La communication digitale et le Ecommerce /ES302
Webmasters !- Sitemap.xml
- Diagnostics
- Analytics
- ...
2009-2012
SOCIAL !
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
Brands Generics• Have real people working at a physical address • Have authentic, followed social accounts• Display obvious, robust contact information• Register with government/civic organizations• Receive traffic from diverse sources• Generate branded search query volume• Run offline marketing/advertising campaigns
• Often exist only online• Rarely have significant social accounts• Frequently use email forms only• Stay “under the radar”• Search is often 90%+ of traffic• Have little-no branded search demand• Ignore the offline world
Microformats !
Validation W3C
A quoi ça sert ?
Tests multi-plateformes
Combien de version de browser/OS ?
Est-ce que tous les sites doivent s’afficher pareil dans
tous les navigateurs ?
Page 404
Backup !
</checklist>
Shopify
Analytics
Qui a déjà utilisé ? Et pourquoi ?
VOUS DEVEZ MAITRISER GOOGLE ANALYTICS
Google analytics = valeure ajoutée
Processus de transaction
Processus complet !
Relance :-)
Inauguration (stratégie de lancement)
Idées ?
T1 La communication digitale et le Ecommerce /ES302
Prochain cours- Stratégie e-marketing
- Objectifs et choix des plateformes
- Concept et actions
- Leviers- AdWords par exemple
- Animation
- Mesures