1

Managing the Football Club

Berend Rubingh

Becoming a Member? Why should I?

Berend RubinghIs something changing?

Our Football Club

22 x 427 = 9.394

Times 319 days gives a yearly turn over of € 3.000.000

The Accountant

The Socializer

The Entrepreneur

The Party Animal

My Club

I belong

Ambitious

My FriendsHealthy

Status

Challenging my self

In the open air All of our Family is member

My Sport

Atmosphere

Third Half

Generation Z1992 - 2010

• Part• 24/7• Work/privat• Hiërarchie• Network• Money• Time

The ClubThe TrainingRegular TimesSeason CompetitionFederation = accepted Director

Together, with Friends, in a team or alone, fitness or sports, in a Competition or Tournament or just for fun, every where, any time. To just practice or enjoy Sport, for fun, to socialize, to be healthy, or to use your talent and learn and become better, and this all with or without a manager, guidance or organization.

The Shift

The Traditional Association

The Service Club

Pleasure

Results

Customer

Member

Sport

Social

The Cozy Club

The Olympic Club

The Sport Club

The Mix Club

The Party Club

The Societal Club

Taxonomie

Organizing the Club

Strategy

Board

Structure Culture

Context

Rubingh, 2016

Result

PlaceAction

Objective

Competition

Profit

Market

Growth

Happy/Added Value

Community

Collaboration

Sustainability

Fading Paradigm

Rising ParadigmThe mind shift

Technology has a game changing

impact

Strategy

Is there a Referee on Saturday?

Is the Bar open??Our new Board!

Improve or renew?

Make a Map of your Surroundings

Operation

Operating Principles

Assignment (Local Community)Meaning

Market (Exchange)Value

Association (Solidarity)Bonding

Solidarity

Exchange

Local Community

Operation

Operating Principles

Assignment (Local Community)Meaning

Market (Exchange)Value

Association (Solidarity)Bonding

CommunityClub

Company

Community

Sport Club

Meaning

Community Club

Return On Investment

Service Club

Govern

Organization

Culture

Strategy

Leadership Management

NetworkFormalInformal

Personal relations

Professional Open

Diplomacy

The right people at the right place in the Club

• Board

• Committee

• Volunteer

• Member

Steer where to strategicWho can arrange best (managen)?

Manage arrange tacticalWho can perform best (do)?

Perform do operationalWho can help best (participate)?

Participate help executeWho can‘t do?

• Board

• Committee

• Volunteer

• Member

B Clr

Ws ddlk

The moment of impact!

Realize personal contact

Be Positive

Bonding3 x bonding

• Contractually

• Financially

• Emotionally

&abler

Cultural circulation

Holy Cow

Realize Collissions!

WE

THEY

Build a good Team?

Realize a win-win situation!

Give the Club away!

vera

nder

ing

tijd

strategie structuur cultuur

3. Organization development

2. Way of organizing it

1. Organization

Three levels

Change Strategy

A Vital Club

Story Dream Action

Steering towards Bonding