Les extensions de marque : Concepts et modeles

http://ram.sagepub.com/Marketing

Recherche et Applications en

http://ram.sagepub.com/content/8/1/53The online version of this article can be found at:

 DOI: 10.1177/076737019300800103

1993 8: 53Recherche et Applications en MarketingJean-Jack Cegarra and Dwight Merunka

Les extensions de marque : Concepts et modèles  

Published by:

http://www.sagepublications.com

On behalf of: 

  Association Française du Marketing

can be found at:Recherche et Applications en MarketingAdditional services and information for    

  http://ram.sagepub.com/cgi/alertsEmail Alerts:

http://ram.sagepub.com/subscriptionsSubscriptions:  

http://www.sagepub.com/journalsReprints.navReprints:  

http://www.sagepub.com/journalsPermissions.navPermissions:  

http://ram.sagepub.com/content/8/1/53.refs.htmlCitations:  

What is This? 

- Mar 1, 1993Version of Record >>

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from

at PRINCETON UNIV LIBRARY on November 14, 2014ram.sagepub.comDownloaded from