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Fanny Martel DIRECTRICE ARTISTIQUE
STUDIO JERIKO99 RUE DE JAVEL 75015 PARIS+33 6 58 88 71 71
CHEF DE PROJET
STUDIO JERIKO99 RUE DE JAVEL 75015 PARIS+33 6 58 88 71 71
Charlotte Le Quellec STRATÉGIE MARKETING
STUDIO JERIKO99 RUE DE JAVEL 75015 PARIS+33 6 58 88 71 71
SAUVER CELLE DES AUTRES
C’EST FAIRE RECULER LA PANDÉMIE
C’EST SAUVER SA PEAU
Ant idoteC e m e s s a g e v o u s e s tadressé par le co l lect i f
SAUVER CELLE DES AUTRES
C’EST FAIRE RECULER LA PANDÉMIE
C’EST SAUVER SA PEAU
Ant idoteC e m e s s a g e v o u s e s tadressé par le co l lect i f
THE H1N1 FLU"Wash your hands several time a day.
Cover your mouth and your nose when you cough
or sneeze.
If you feel the least symptom, contact your doctor.
If you are sick, wear a mask.
Healthy people, avoid contact with sick people..."
(Here are a few sanitary messages from the governe-
ment during the H1N1 flu period)
We notice a real fear from healthy people towards
unhealthy people. Who is contaminated ? who is not
? To see the limits, we dealt with this psychosis by
amplifying it. We resumed World War 2 history : de-
nunciation ; with the slogan : « to fail is to save», we
encouraged people to denounce someone with the
least symptom. The action took place on a market,
where people know each other .
« H1N1 flu won’t come to you even if your neighbour
throught it. If he sneezes, coughs, complains about
any pain... denounce him, whitout hesitation ! » : an
extract from what you can read on the flyer we dealt
there ; on it was a website address with our real ma-
nifesto : « we stand against a politics which contents
itself with technical and childish measures to fight
the risks of flu pandemic. We act practically to im-
pede paranoiac reactions provoked by this overdose
of advice which is useful as well as ridiculous. Our
ambition is to encourage citizens to a mutual aran-
gement of the crisis.»
........................................................................................................
posters, flyers and website
TOOTHPASTE
Smoking regulations are changing the way we smoke.
Sugar, fats, cigarettes and alcohol have become our
enemies. Since the appearance of behavioral cam-
paigns, a new authority has had great influence on
all levels in our lives.
The hygienist speech is inciting to a behavioral ideal.
Which has two consequences : a demonization of
unhealthy behaviors as well as a modification in
habits and the substitution of an individual choice
for the norm, also a cultural life for a biological one.
The campaigns reject an essential point in the defi-
nition of health: the well-being of the mind. If we do
care about five fruit and vegetables a day, without
alcohol or /and cigarettes, how could we possibly
enjoy it ?
That's why we would like to use toothpaste as an in-
terface. Toothpaste is an intimate product, to clean
the teeth and give a good breath, getting rid of si-
gns of wine, food and tobacco consumption. So we
express the promise : Using toothpaste allows peo-
ple to feel free to consume tobacco, alcohol, savory
and sweet food, by treating appearances such as
bad breath and stains. Through a humdrum object,
consumers have access to a way of cheating on the
world.
This is the 4th year diploma subject developed by
three students with complementary profiles and
me.
Here is a part of our work : the dissertation.
Next step will be a toothpaste campaign.
..........................................................................................................
square back, 176 pages, silkscreen print front and
back cover.
ArtsAttack! présente
www.nordik.org
www.myspace.com/nordikimpakt
ArtsAttack! pré-
www.nordik.org
www.myspace.com/nordikimpakt
10 ÈME RENCONTRE DES CULTURES ÉLECTRONIQUES
ArtsAttack! pré-
www.nordik.org
www.myspace.com/nordikimpakt
10 ÈME RENCONTRE DES CULTURES ÉLECTRONIQUES
www.nordik.org
www.myspace.com/nordikimpakt
ArtsAttack! présente
www.nordik.org www.myspace.com/nordikimpakt
VENDREDI 16 NOVEMBRE
CHRISTIAN FENNESZ musique et image
musée des beaux arts / 21h00 / gratuit
THE DAY BEFORE : hocus pocus, ZenZiLe, bunny rabbit...Le cargÖ / 21h00 / gratuit abonnés cargÖ / 13 €* / 15 €* / 17
€* ou nÖrdik pass
SAMEDI 17 NOVEMBRE
AXEL TASSEL concert
foyer du théâtre de caen / 17h00 / gratuit
SOIRÉE DE CLÔTUREparc expos caen / 21h00 > 09h00 / 19 €* / 23 €* / 30 €*
ou nÖrdik pass
3 dancefLoors / 1 jardin / visueLs, déco, instaLLations
MARDI 13 NOVEMBRE
RAVER 2.0 documentaire
forum fnac / 18h00 / gratuit
COSMIK CONNECTION concert
café côté cour / 21h00 / gratuit
SOIRÉE JULIEN TEMPLE image
cinéma Lux / 20h00 / 7,50 € / 5 € ou nÖrdik pass
MERCREDI 14 NOVEMBRE
SOUND MIRRORS image
maison de L’étudiant / 18h00 / gratuit
REQUIEM EX MACHINA opéra éLectronique
création nÖrdik impakt - Le cargÖ
Le cargÖ / 21h00 / 10 €* / 12 €* / 14 €* ou NÖRDIK PASS
JEUDI 15 NOVEMBRE
HAKO : HOME CONCEPT N°8 performance
égLise du vieux st sauveur / 18h00 / gratuit
MAION & WENN rencontre
forum fnac / 18h00 / gratuit
KWAL VS EZRA sLam vs beat box
puZZLe / 21h00 / 6 €* / 8 €* / 10 €* ou nÖrdik pass
BORÉALES DIGITALES musique et image
Le cargÖ / 21h00 / gratuit
BEFORE BARS concert / gratuit
4/40
MERCREDI 14 NOVEMBRE
SOUND MIRRORS
2006 a vu le retour si attendu du duo Coldcut, véritable et authentique groupe audiovi-suel, quasi-inventeur du Vjing (et du logiciel Vjam) et auteur d’un album qui fait autorité de-puis 1988. Coldcut revient donc avec Sound Mirrors, aux accents moins surprenants que jadis mais à nouveau accompagné d’une série de vidéos (une par chanson) dignes de leur répu-tation. Parmi les douze clips qui forment cet ensemble, on trouve de nombreux styles : du graphic design, de la culture VJ, de la 3D, de l’animation traditionnelle et même une poignante fiction. Et un petit chef-d’oeuvre avec la chanson titre, aux images aussi raffinées que la mélodie..
LUNAKHOD
Après avoir commencé par filmer les répéts et concerts des Sex Pistols, Julien Temple voue sa carrière de réalisateur à la musique. Après un mythique premier film « la grande escroquerie du Rock’n’Roll » et une biographie atypique des Sex Pistols saluée par la critique : « l’obscénité et la fureur », il nous livre ici deux monuments du cinéma musical à travers un fabuleux portrait de Joe Strummer et une plongée au coeur de Glastonbury, le plus grand festi-val de rock au monde.
Cinéma LUX
mardi 13 novembre 2007 | 20H00
Tarifs 7,50/5 € oU Tarifs HabiTUeLs oU
MARDI 13 NOVEMBRE
SOIRÉE JULIEN TEMPLE
GLASTONBURY
JOE STRUMMER : THE FUTURE IS UNWRITTEN
Glastonbury Genre : Documentaire. 2h18 (USA, Angleterre). 2007. Avec : Björk, David Bowie, Billy Bragg, James Brown,...
En 1970, Michael Eavis, un jeune fermier, ouvre sa ferme de 150 hectares à 1 500 personnes. Toutes ont payé la modique somme d’une livre pour assister aux concerts proposés, durant deux jours, par une poignée de stars folk et pop. C’est ainsi que naît le Festival de Glastonbury (au sud-ouest de l’Angleterre). Au fil du temps, le Festival de Glastonbury s’imposera comme l’événement incontournable des fans de rock. Glastonbury fait habilement la chronique de
Joe strummer : the fu-ture is unwritten Genre : documentaire, 2h03, (Gb/ Irl). 2007. avec Joe Strummer, Bono
En tant que leader du groupe punk The Clash à partir de 1977, Joe Strummer a profon-dément marqué l’existence de ses contemporains. Cinq ans après sa mort, cette influence perdure à travers le monde entier. Joe Strummer : The Future is Unwritten est un por-trait sans complaisance de Joe Strummer, décrit non seulement comme musicien et légende du rock, mais aussi comme un véritable
LES FILMS COURTS (Durée 50 mn)
True Skool (Clay Lipsky) 3‘34 Just For The Kick (Smuggling Peanuts) 4‘06 Walk A Mile In My Shoes (Clay Lipsky) 3‘16 Mr Nichols (Andreas Riiser) 5‘57 A Whistle & A Prayer (Woof Wan-Bau) 4’04 Everything Is Under Control (Oscar Wright) 3’49
Aid Dealer (Ocean Monsters) 4’18 T h i s I s l a n d E a r t h ( J o e l Trussell) 4’23 Colours The Soul (Dianne Harris) 4’08 S o u n d M i r r o r s ( U p T h e Resolution) 5’55 The State We’re In (Ne-O) 3’30
mde campus 1 - 02 31 56 60 5018h00 / gratuit
Oscillant entre nappes atmos-phérique et rythmiques et rythmiques industrielles, les Lunakhod vous invitent à les sui-vre dans des contrées étranges et sombres. Vidéos narratives et engagées, larsens contrôlés, col-lages audio et sons électro font corps pour créer un univers musical
mde CampUs 1 - 02 31 56 60 50
20H00 / graTUiT
13/4010/40
Nordik impakt is an electronic music festival in Caen
which went into partnership by another event about
the Nordic arts called «Northern Hemisphere», which
takes place at the same time . So, during one week, all
the town revolves around the Nordic culture.
For my 2nd year diploma, I created a communication
campaign for this electronic music festival. The concept
consisted in enabling people to play with stereotypes
about Nordic people : Scandinavians are all blonde, tall
and naked, to people ignorant of this culture.
................................................................................................................
visual identity, poster, 4x3, flyers, programme...
NÖRDIK IMPAKT
FEW PICS
STUDIO JERIKO
For our diploma, we had to create a fake communi-
cation agency to resolve our issue in real conditions
: it’s called Studio jeriko.
It’s a promoting and designing agency, sensitive to
social attitudes. It matters for each member to be
aware of the different consumption modes, neuro-
ses, desires, needs or addictions.
Causticity, nonconformism, ambition and pugnacity
are the values we share. Motivated by a desire for
transgression, our work aims at jostling communi-
cation standards. Actually, we propose a creative
approach to marketing issues.
.......................................................................................................
naming, visual identity
C : 20M : 100 J : 99 N : 11
EN DÉTAILS
LOGOSTUDIO JERIKO
Plateletregular
a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9 , ; : ? !
C : 90M : 4 J : 100 N : 0
EN DÉTAILS
LOGOSTUDIO JERIKO
Plateletregular
a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9 , ; : ? !
PRESSE CITRON
Presse Citron is an annual presscartoon contest for
students and professionals.
For the 17th edition, in teams of two, we had to crea-
te its communication with one constraint : to use real
presscartoons without harming artist’s rights.
Our project about the role of presscartoons in the
press was chosen.
.........................................................................................................
poster, invitation card, bag, communication card
concerning last year’s current news, for example :
- «my husband is an honest man» quotation from Jac-
ques Chirac’s wife.
- «to be French is to eat salami in a 2cv and sing the
Marseillaise» a joke about the current National Iden-
tity Debate.
publication about Estienne College’s cultural week
whose topic was fantasy.
In a team, I dealt with the concept, the 3 booklet co-
vers (wordplay : transition from «mots dits» which
means «words said» to «maudit» which means «blas-
ted»), and a few layout pages.
.........................................................................................................
3 booklets saddle stitched, within a plastic folder
LES MOTS DITS (words said)
Communication for an event called "spectacular" which
show during two days short extracts of activities to
take place in Paris over the year such as opera, thea-
ter, music, dance...
................................................................................................................
visual identity and poster
SPECTACULAR
MEN AND WOMEN
"MEN AND WOMEN" was the chaumont festival
contest subject in 2008. My work was about tranves-
tite.
..........................................................................................................
poster
HAVE A LOOK
