Evolution of Social Tv in MENA Region. Pinhole First Social TV in MENA Region , a Tunisian Start-up with full Interaction in The TV shows : www.pinhole.tn
Text of Evolution of Social TV in MENA Region
Social TV Prsent par : Ryadh BOUSLAMA www.pinhole.tn 1
Adversity Entrain de jouer a Candy Crush Regarde Replay But CR
Cherche des infos sur un produit cosmetique Pourcentage des
utilisateurs de smartphone qui regardent la tl en utilisant leur
tlphones Commente % a une prestation dArab idol Source: BI
Intelligence 2
Current Situation Live user feedback on presidential debate
3
TV Watcher Behaviour Simultaneous TV/Mobile Device Usage :
Source: Nielsen NetView (July 2012), Nielsen Smartphone Analytics
(July 2012) 22 % 38 % Shopping 44% Visited a social networking site
during the program 15 % 45% 26% Looked up product information for
an advertisement seen on TV 23 % 35% Looked up information related
to the TV program being watched 12 % 24% Looked up coupons or deals
related to an advertisement seen on TV 4
Market Definition Are you interacting with social media while
watching TV ? 63% Middle east & Africa 52% Latin America 47%
Asia-Pacific No 38% Europe Yes Source: Nielsen Mobile Connected
Devices Report (Q2 2012) 5
Evolution 1884 - Now 2005 - Now 1993 2005 Real networks 2000
2002 2011 Now 6
WorldWide Actors Zeebox is a social networking and social
television platform available for mobile devices, including iPad,
iPhone, Android, BlackBerry OS, BlackBerry 10 and web. zeebox
provides contextual information second-by-second as people watch
TV. This information includes which friends are watching the same
shows right now and what is seen and heard within the broadcast.
Source: Wikipedia GetGlue is a social networking website for
television fans. Users "check in" to the shows, movies and sports
that they consume using a website, amobile website, or a
devicespecific application. The service was launched in June 2010
by AdaptiveBlue, a NYC-based company. Viggle, a competitor to
GetGlue, agreed to acquire the social network on November 19, 2012,
for $25 million in cash and 48.3 million shares of Viggle stock,
valuing GetGlue at approximately $85 million.On January 13, 2013,
Alex Iskold announced on GetGlue Blog that merger with Viggle is
terminated and GetGlue will remain an independent company. Source:
Wikipedia Source: wamda.com 7
Competitive Sector Our + Full Interaction with TV Polling Catch
Up TV Recommend on competitor channel Zap from Pinhole platform /
App
Market Definition Total Accessible Market: 94,5 M TV Households
More than 500 TV Channel 2012 Informa Telecoms & Media 74 M
Google Insights 2011 9
Le March 100% de croissance 300 M vidos vues/jour 15%
Srie/Programme TV Pinhole Social TV 10
Valeur ajoute Intraction avec laudience 1.Le sexe des
utilisateurs 2.La tranche dge 3.Le temps moyen pass sur le
programme 4.Le nombre de commentaires 5.Le buzz (nombre de
commentaires par minute) 6.Courbe daudimat 7.Le nombre des
utilisateurs qui ont interagies sur ses programmes tlviss Analyse
de comportement utilisateur Audience loyale Interaction avec des
millions dinternautes
Pinhole Application Recommandation Polling & like Live
comment Full interactivity with live shows 13
Pinhole Application 1. The user can receive the recommendation
on his Set Top Box 2. The user is able to navigate between all kind
of recommandation and explore the sender and the event recommanded
3. When the user select the event and push OK button he zaps to the
recommended channel 14
Pinhole Social TV Solution Operators Broadcasters
Services/Servers /Data Channels Recommandation Producers Polling
Live Comment/Like Video Content Subscribers Full Interactivity
Relevant Analytics Zap from Pinhole Pinhole Social TV 15
