Evolution of Social Tv in MENA Region. Pinhole First Social TV in MENA Region , a Tunisian Start-up with full Interaction in The TV shows : www.pinhole.tn
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Social TV Prsent par : Ryadh BOUSLAMA www.pinhole.tn 1
Adversity Entrain de jouer a Candy Crush Regarde Replay But CR Cherche des infos sur un produit cosmetique Pourcentage des utilisateurs de smartphone qui regardent la tl en utilisant leur tlphones Commente % a une prestation dArab idol Source: BI Intelligence 2
Current Situation Live user feedback on presidential debate 3
TV Watcher Behaviour Simultaneous TV/Mobile Device Usage : Source: Nielsen NetView (July 2012), Nielsen Smartphone Analytics (July 2012) 22 % 38 % Shopping 44% Visited a social networking site during the program 15 % 45% 26% Looked up product information for an advertisement seen on TV 23 % 35% Looked up information related to the TV program being watched 12 % 24% Looked up coupons or deals related to an advertisement seen on TV 4
Market Definition Are you interacting with social media while watching TV ? 63% Middle east & Africa 52% Latin America 47% Asia-Pacific No 38% Europe Yes Source: Nielsen Mobile Connected Devices Report (Q2 2012) 5
Evolution 1884 - Now 2005 - Now 1993 2005 Real networks 2000 2002 2011 Now 6
WorldWide Actors Zeebox is a social networking and social television platform available for mobile devices, including iPad, iPhone, Android, BlackBerry OS, BlackBerry 10 and web. zeebox provides contextual information second-by-second as people watch TV. This information includes which friends are watching the same shows right now and what is seen and heard within the broadcast. Source: Wikipedia GetGlue is a social networking website for television fans. Users "check in" to the shows, movies and sports that they consume using a website, amobile website, or a devicespecific application. The service was launched in June 2010 by AdaptiveBlue, a NYC-based company. Viggle, a competitor to GetGlue, agreed to acquire the social network on November 19, 2012, for $25 million in cash and 48.3 million shares of Viggle stock, valuing GetGlue at approximately $85 million.On January 13, 2013, Alex Iskold announced on GetGlue Blog that merger with Viggle is terminated and GetGlue will remain an independent company. Source: Wikipedia Source: wamda.com 7
Competitive Sector Our + Full Interaction with TV Polling Catch Up TV Recommend on competitor channel Zap from Pinhole platform / App
Market Definition Total Accessible Market: 94,5 M TV Households More than 500 TV Channel 2012 Informa Telecoms & Media 74 M Google Insights 2011 9
Le March 100% de croissance 300 M vidos vues/jour 15% Srie/Programme TV Pinhole Social TV 10
Valeur ajoute Intraction avec laudience 1.Le sexe des utilisateurs 2.La tranche dge 3.Le temps moyen pass sur le programme 4.Le nombre de commentaires 5.Le buzz (nombre de commentaires par minute) 6.Courbe daudimat 7.Le nombre des utilisateurs qui ont interagies sur ses programmes tlviss Analyse de comportement utilisateur Audience loyale Interaction avec des millions dinternautes
Pinhole Application Recommandation Polling & like Live comment Full interactivity with live shows 13
Pinhole Application 1. The user can receive the recommendation on his Set Top Box 2. The user is able to navigate between all kind of recommandation and explore the sender and the event recommanded 3. When the user select the event and push OK button he zaps to the recommended channel 14
Pinhole Social TV Solution Operators Broadcasters Services/Servers /Data Channels Recommandation Producers Polling Live Comment/Like Video Content Subscribers Full Interactivity Relevant Analytics Zap from Pinhole Pinhole Social TV 15
